For the past 8+ years, I have worked at the intersection of customer experience research, product design, and business strategy— predominately working to design transportation systems and places that encourage more sustainable behaviors.
Seeking to understand the needs of all stakeholders and customers, I help organizations navigate towards systemic and sustainable (environmental and financial) growth.
links to selected work
Designing a B2B SaaS solution to manage streets safely & sustainablyRe-designing civic services to be more equitable AND sustainable
Nudging sustainable consumer decisions with behavioral design
Reducing commuter emissions through data-driven decision-making
Measuring the impact of street transformation pop-ups
Publishing best practices on designing streets for kids
Re-designing streets to save pedestrian lives
Launching the first-ever lifespan methodology for e-scooters (link to report)
core skills
Sustainable service design
Visual design (Adobe CC & Figma UI)
Urban design for all ages & abilities
Agile management
Market strategy
Making the case for safety
UX research
Measuring & evaluating impact
Iterative prototyping
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
A multi-disciplinary humanity-centered-designer at the intersection of research and strategy— passionate about cities, behavior change, and addressing the climate crisis.
quicklinks to selected work
Co-designing a safe & sustainable way to manage trafficA roadmap for a equitable resident-government relationship
How to measure the impact of street transformation pop-up projects
Best practices on designing streets for kids
What must be considered in an e-scooter lifespan methodology?
Painting streets to save pedestrian lives
key skills & interests
Measuring & evaluating impact
Making the case for safety
Iterative prototyping
Participatory research & testing
Agile management
Visual communication design
Sustainable service design
Urban design for all ages & abilities
Market strategy
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
Measuring the impact of street transformation pop-up projects
Design Associate, with NACTO’s Global Designing Cities Initiative, 2020
Context
On a small team at NACTO-GDCI, I had the opportunity to create this handbook for the Bloomberg Initiative for Global Road Safety program.
This resource breaks down the data collection, analysis, and communication processes necessary for a well-documented street transformation project. We were conscientious to design this handbook in a way that is approachable for city staff, community leaders and designers around the world, and had an extensive peer review process with the staff whom we hope will benefit from it most, as well as from peer experts from partner organizations.
Contributions
I was the only designer on this poject team responsible for producing all layouts and graphics. I also played a heavy role in crafting the flow and voice of the handbook, under the guidance of our leadership team, to ensure that their visions and experiences were strongly embedded in the handbook’s guidance.
Since this design process was so inclusive, our workflow was quite iterative and we circled through as many validation loops as we needed to reach diminishing returns in the feedback we were getting from city officials and urban design practitioners around the world.
Here are a few sample slides from the handbook:
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