For the past 8+ years, I have worked at the intersection of customer experience research, product design, and business strategy— predominately working to design transportation systems and places that encourage more sustainable behaviors.
Seeking to understand the needs of all stakeholders and customers, I help organizations navigate towards systemic and sustainable (environmental and financial) growth.
links to selected work
Designing a B2B SaaS solution to manage streets safely & sustainablyRe-designing civic services to be more equitable AND sustainable
Nudging sustainable consumer decisions with behavioral design
Reducing commuter emissions through data-driven decision-making
Measuring the impact of street transformation pop-ups
Publishing best practices on designing streets for kids
Re-designing streets to save pedestrian lives
Launching the first-ever lifespan methodology for e-scooters (link to report)
core skills
Sustainable service design
Visual design (Adobe CC & Figma UI)
Urban design for all ages & abilities
Agile management
Market strategy
Making the case for safety
UX research
Measuring & evaluating impact
Iterative prototyping
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
A multi-disciplinary humanity-centered-designer at the intersection of research and strategy— passionate about cities, behavior change, and addressing the climate crisis.
quicklinks to selected work
Co-designing a safe & sustainable way to manage trafficA roadmap for a equitable resident-government relationship
How to measure the impact of street transformation pop-up projects
Best practices on designing streets for kids
What must be considered in an e-scooter lifespan methodology?
Painting streets to save pedestrian lives
key skills & interests
Measuring & evaluating impact
Making the case for safety
Iterative prototyping
Participatory research & testing
Agile management
Visual communication design
Sustainable service design
Urban design for all ages & abilities
Market strategy
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
Publishing best practices on designing streets for kids
Design Associate, with NACTO’s Global Designing Cities Initiative, 2019
Context
This guide offers a combination of design strategies that can be used on a variety of common street typologies, and approaches the process of designing streets inclusively, through engagement with children, local community members, and political officials.
Contributions
With NACTO-GDCI, I managed the visual design of Designing Streets for Kids, a 230-page publication offering guidance on designing more child-friendly cities through making design decisions on the street level that prioritize safety, accessibility and space for play.
As the only full-time designer, I managed the graphic identity, in alignment with past NACTO Design Guides, designed all layouts, created graphics (including all graphics shown in these selected spreads), managed interns and contract designers to support a portion of the graphic production, and coordinated the print publishing process.
A few sample slides from the publication:
Capabilities
Visual communication design | Urban design for all ages and abilities | Agile management | Making the case for safety
Outcomes
Designing Streets for Kids is available for free download or for hard-copy purchase through Island Press. It is now an award-winning publication with over 10,000 copies in circulation and use.