For the past 8+ years, I have worked at the intersection of customer experience research, product design, and business strategy— predominately working to design transportation systems and places that encourage more sustainable behaviors.
Seeking to understand the needs of all stakeholders and customers, I help organizations navigate towards systemic and sustainable (environmental and financial) growth.
links to selected work
Designing a B2B SaaS solution to manage streets safely & sustainablyRe-designing civic services to be more equitable AND sustainable
Nudging sustainable consumer decisions with behavioral design
Reducing commuter emissions through data-driven decision-making
Measuring the impact of street transformation pop-ups
Publishing best practices on designing streets for kids
Re-designing streets to save pedestrian lives
Launching the first-ever lifespan methodology for e-scooters (link to report)
core skills
Sustainable service design
Visual design (Adobe CC & Figma UI)
Urban design for all ages & abilities
Agile management
Market strategy
Making the case for safety
UX research
Measuring & evaluating impact
Iterative prototyping
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
A multi-disciplinary humanity-centered-designer at the intersection of research and strategy— passionate about cities, behavior change, and addressing the climate crisis.
quicklinks to selected work
Co-designing a safe & sustainable way to manage trafficA roadmap for a equitable resident-government relationship
How to measure the impact of street transformation pop-up projects
Best practices on designing streets for kids
What must be considered in an e-scooter lifespan methodology?
Painting streets to save pedestrian lives
key skills & interests
Measuring & evaluating impact
Making the case for safety
Iterative prototyping
Participatory research & testing
Agile management
Visual communication design
Sustainable service design
Urban design for all ages & abilities
Market strategy
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
Designing a B2B SaaS solution to manage streets safely & sustainably
Product Management Intern, Xtelligent, 2022
Context
This work was completed through an internship with Xtelligent, a lean DOE-funded venture whose ITS software is helping cities better manage and control traffic signal networks in order to progress carbon emission reduction and road safety goals.
Contributions
I championed product management and UX research for Xtelligent— developing a tool for traffic engineers to manage streets in a more proactively safe and sustainable way.
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I had an agile design strategy process, and used the following visual as a guide on Miro to understand the different areas of the design process that I worked within. It is an adaptation of the double diamond that was more customized to the way our early stage B2B SaaS startup operated.
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Capabilities
Agile management | Visual design (Adobe CC & Figma UI) | UX design | Market strategy
I took on responsibilities spanning UX research through interviews and A/B testing with traffic engineers (Image A-B), UI design (Image C) & backlog prioritization (Image D), and go-to-market strategy. This included conducting ongoing user experience research & testing and launching a new system for customer insights to inform backlog prioritization.
Image A, B
Image C
Image D
Outcomes
The product management system I created during this internship (See image D above) leveled up the lean engineering & leadership team’s ability to continue using research to drive critical decisions across all aspects of product development and backlog prioritization.