an experience designer, researcher, & strategist with a focus on sustainable behavior change
Click through work samples
_Agile Product Management for Commuter Emissions Database →
_Data Collection & Impact Tracking for Street Design Projects →
_UX Research & Product Design for a B2B SaaS Road Safety Solution →
_Behavioral Design Research for Sustainable Decision-Making →
_UX Research & Strategy for Pedestrian Safety Street Design Project →
_Strategy & Vision for Street Management System Design →
_Publication Design for Transportation Safety Strategies →
_Publication Design & Strategy for first-ever Micromobility LCA →
Tailored portfolio & CV upon request @ katgowland1@gmail.com
UX RESEARCH FOR A B2B SAAS ROAD SAFETY SOLUTION
Product Manager & UX Researcher (Intern), Xtelligent 2022
Context
This work was completed through an internship with Xtelligent, a lean DOE-funded venture whose ITS software is helping cities better manage and control traffic signal networks in order to progress carbon emission reduction and road safety goals.
Contributions
I championed product management and UX research for Xtelligent— developing a tool for traffic engineers to manage streets in a more proactively safe and sustainable way.
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I had an agile design strategy process, and used the following visual as a guide on Miro to understand the different areas of the design process that I worked within. It is an adaptation of the double diamond that was more customized to the way our early stage B2B SaaS startup operated.
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Skills
agile management | visual design (Adobe CC & Figma UI) | UX design | go-to-market strategy
I took on responsibilities spanning UX research through interviews and A/B testing with traffic engineers (Image A-B), UI design (Image C) & backlog prioritization (Image D), and go-to-market strategy. This included conducting ongoing user experience research & testing and launching a new system for customer insights to inform backlog prioritization.
agile management | visual design (Adobe CC & Figma UI) | UX design | go-to-market strategy
Image A , B
Image C
Image D
Outcomes
The product management system I created during this internship (See image D above) leveled up the lean engineering & leadership team’s ability to continue using research to drive critical decisions across all aspects of product development and backlog prioritization.