For the past 8+ years, I have worked at the intersection of customer experience research, product design, and business strategy— predominately working to design transportation systems and places that encourage more sustainable behaviors.
Seeking to understand the needs of all stakeholders and customers, I help organizations navigate towards systemic and sustainable (environmental and financial) growth.
links to selected work
Designing a B2B SaaS solution to manage streets safely & sustainablyRe-designing civic services to be more equitable AND sustainable
Nudging sustainable consumer decisions with behavioral design
Reducing commuter emissions through data-driven decision-making
Measuring the impact of street transformation pop-ups
Publishing best practices on designing streets for kids
Re-designing streets to save pedestrian lives
Launching the first-ever lifespan methodology for e-scooters (link to report)
core skills
Sustainable service design
Visual design (Adobe CC & Figma UI)
Urban design for all ages & abilities
Agile management
Market strategy
Making the case for safety
UX research
Measuring & evaluating impact
Iterative prototyping
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
A multi-disciplinary humanity-centered-designer at the intersection of research and strategy— passionate about cities, behavior change, and addressing the climate crisis.
quicklinks to selected work
Co-designing a safe & sustainable way to manage trafficA roadmap for a equitable resident-government relationship
How to measure the impact of street transformation pop-up projects
Best practices on designing streets for kids
What must be considered in an e-scooter lifespan methodology?
Painting streets to save pedestrian lives
key skills & interests
Measuring & evaluating impact
Making the case for safety
Iterative prototyping
Participatory research & testing
Agile management
Visual communication design
Sustainable service design
Urban design for all ages & abilities
Market strategy
let’s connect
@katgowland on all socials
e: katgowland1@gmail.com
Redesigning streets to save pedestrian lives
Design Associate, with NACTO’s Global Designing Cities Initiative, 2019
Context
With NACTO-GDCI, I supported the implementation of a street design transformation project in front of CSMT station in downtown Mumbai, India. In close coordination with local city partners, our team redesigned the geometry of this intersection with safety and public life taken into consideration, as well as organization and efficiency of movement for all road users.
Contributions
Leading up to the implementation of the project, I designed the painted pattern and purpose for the reclaimed pedestrian space in tandem with the Historic Preservation Society, prepared for and facilitated engagement with the community, drafted and embargoed materials for media outets, briefed local supporting staff, and coordinated with local partner organizations to ensure seamless collaboration on launch day.
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Capabilities
Urban design for all ages & abilities | Making the case for safety | Participatory research & testing | Measuring & evaluating impact
Outcome
